There are many people who do not really understand how big and tasty Big Tasty really is. That’s why DDB Stockholm has developed an outdoor campaign that's just a bit larger than the medium itself.
Advertising Agency: DDB Stockholm, Stockholm, Sweden Art Director: Fredrik Simonsson Copywriter: Magnus Jakobsson Account Manager: Daniel Sundin Original: Mathias Mattsson Published: December 2008
McDonald’s: Big Tasty
Big Tasty 50 SEK!?
There are many people who do not really understand how big and tasty Big Tasty really is. That’s why DDB Stockholm has developed an outdoor campaign that's just a bit larger than the medium itself.
Advertising Agency: DDB Stockholm, Stockholm, Sweden
Art Director: Fredrik Simonsson
Copywriter: Magnus Jakobsson
Account Manager: Daniel Sundin
Original: Mathias Mattsson
Published: December 2008
세계적으로 뭇매를 맞아오던 패스트푸드가
이제는 한숨을 돌렸다고 생각했는지
광고를 통해 숨통을 조금씩 트기 시작한 듯 합니다.
크기로 승부를 보려는 '빅 테이스티'를
지하철 플랫폼 벽에 붙여놨군요.
요새 말로 "묻지도 않고 따지지도 않고"
상상 이상으로 큰 버거라는 이야기인 듯 하네요.