What would be the best way to describe your music?

I guess you can call it "soulful." We're not doing the whole "Jiggy" or "bling bling" thing . . . that's just not us, and personally, it would be a waste of time for me. Our music is inspired by '60s and 70s soul music, both melodically and lyrically. We want listeners to nod their heads because they enjoy the beats, but at the same time because they are feeling our message.

What is the role of hip hop in Korea?

Hip hop is important for the same reason that it's important in the U.S. Seoul is a heavily congested metropolis, which creates a lifestyle of emotional desolation. I think hip hop's stress on a "one love" community of young men and women can assist the efforts of social reformers struggling to better city life. Of course, this is the ideal role of hip hop . . . it's sadly ignored most of the time, however. Hip hop is also important to Korea in a cultural aspect. Because pop music has become the norm - the lowest common denominator of Korean culture - most listeners are indifferent to issues beyond love, parties and fun, fun, fun. At the same time, in order to cater to these audiences, pop artists barely ever talk about anything thought-provoking. Hip hop artists such as CB Mass, however, have criticized blind materialism, political corruption and drug abuse in their music, bringing to Korea, for maybe the first time, a "conscious" music. What's interesting is that, unlike the United States, where commercial-minded artists such as Jay-Z rule, Korean hip hop would privilege artists such as Common or Mos Def. That's a wonderful thing.

출처

http://daily.stanford.edu/article/2002/5/24/straightOuttaSeoul