10. Sachin TendulkarBrand Value 2013: $11 million
Brand Value 2012: $10 million







8 (tie). Lionel MessiBrand Value 2013: $13 million
Brand Value 2012: $8 million








8 (tie). Cristiano RonaldoBrand Value 2013: $13 million
Brand Value 2012: $11 million






7. Kobe BryantBrand Value 2013: $19 million
Brand Value 2012: $18 million








6. Usain BoltBrand Value 2013: $20 million
Brand Value 2012: $17 million




]



5. Mahendra Singh DhoniBrand Value 2013: $21 million
Brand Value 2012: $17 million





4. Phil MickelsonBrand Value 2013: $25 million
Brand Value 2012: $26 million







3. LeBron JamesBrand Value 2013: $27 million
Brand Value 2012: $26 million



1 (tie). Tiger WoodsBrand Value 2013: $46 million
Brand Value 2012: $38 million







1 (tie). Roger Federer
Brand Value 2013: $46 million
Brand Value 2012: $29 million