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TOMORROW X TOGETHER Fandom Statement

We would like to express the fandom's opinion on the recent deterioration of promotion quality and lack of platform use. Platforms such as TikTok and Lills are an important means of promoting the charm of TOMORROW X TOGETHER to more people, and existing TOMORROW X TOGETHER's TikTok has greatly influenced the influx of fandom. Recently, however, due to poor operation, the number of views has been low and the increase in inflow has been falling. Therefore, we propose to the management to improve the way the platform operates as follows.

1. Improve the quality of comeback promotions

1). Stop plastered uncharacteristic posts
Due to the increase in uniqueness-free content, where the same place, costume, and content are repeated similarly, the number of viewers is decreasing and the fatigue of the fandom is increasing. Please stop posting obvious promotional videos of the album and plastering feeds. Please keep in mind that improving quality rather than quantity is more helpful in promoting new songs.

2). Diversification of promotional methods
Rather than repeating the predictable comP0SITION when promoting the music, please produce content that utilizes the strengths of the short platform by diversifying the contents and comP0SITION by referring to the comP0SITION that was well received before. In preparation for the longer teasing period, it is not attracting public attention due to its formalized and trend-breaking content. Also, please note that TOMORROW X TOGETHER's achievements are not being properly reported.


3). Establishment of upload system for each platform
We feel inconvenienced because the standards for quality, posting status, posting time, etc. of content for each platform such as TikTok, Reels, and Shorts are not clear. We hope you will integrate and operate in a more systematic manner.

2. Improve TikTok content quality
1). A unique video-oriented operation led by the members
As mentioned in Weverse Magazine, the existing TikTok content of TOMORROW X TOGETHER was well revealed to the extent that other artists refer to it. This had a huge impact on the influx of fandom, both at home and abroad. Recently, however, TikTok has turned into a promotional space, not a place that reveals the members' individuality. Under the leadership of the members, please provide content that allows viewers to enjoy various charms.

2). Utilization considering the purpose and characteristics of the platform
Short-form content such as TikTok and Lills should be short and concisely organized to give an impact. Please upload a long video clip like a behind the scenes on YouTube.



2023.09.17.
TOMORROW X TOGETHER fandom