Jaguar Cars Limited is a luxury car manufacturer, based at Whitley, Coventry, with two UK production plants at Castle Bromwich, Birmingham and Halewood, Merseyside. It was founded as the Swallow Sidecar Company in Blackpool in 1922, changing to SS Cars Ltd in 1934 in Coventry, and finally becoming Jaguar Cars Ltd in 1945, followed by several subsequent changes of ownership.
The name is pronounced /ˈdʒægjuːɚ/ "jag-u-ar" (except for in North America where it is pronounced {dʒægwɑr}) with the term "Jag" being used colloquially.
Jaguar Cars Ltd
Type
Subsidiary of Tata Motors
Founded
1922
Founder
Sir William Lyons
Key people
Ratan Tata, Chairman
Geoff Polites, CEO
Mike O'Driscoll, Managing Director
Industry
Automotive
Products
Automobile
Employees
10,000
Parent
Tata Motors
Website
www.jaguar.com
