<EMBED src=http://www.stillfree.com/flv/airforceone.swf width=365 height=400 type=application/x-shockwave-flash pluginspace="http://www.macromedia.com/go/getflashplayer/" allowScriptAccess="never">
ECKO "Still Free"
Ecko Tagging Air Force One.
Title: Still Free
Advertiser: ECKO/ MARC ECKO Enterprises
Product or Service: Fashion & Lifestyle Company
Entrant Company, City: droga5, NY
Country: USA
Interactive Creative Director: David Droga
Art Director: Duncan Marshall
Copywriter: Jeski Takaharo
Producer: Patrick Milling Smith/Brian Carmody/Allison Kunzman
Director: Randy Krallman
Synopsis:
Designer/Graffiti artist Marc Ecko founded Ecko Unltd in 1993.
Today the company has revenues in excess of US $1billion. Our objective was to reinforcing Ecko's graffiti heritage to enhance both the Ecko brand and street credibility. We created a
controversial viral film not only to be viewed, but debated at
length. The film depicts graffiti artists breaking into Andrew Air
Force Base and tagging Air Force One with "Sillfree". StillFree
is the company mantra. Released to 20-targeted websites,
our audience then championed it to the widest possible
audience - reaching every major website/blog and news
network in the country.
2006 칸 국제광고제 사이버 부분 대상.
