Solaria

Solaria started with a simple question posed by its founders: how do we make solar energy a mainstream reality? The answer came via an innovative process that yields two photovoltaic cells from one. The resulting modules integrate seamlessly into the existing supply chain, enabling the industry to immediately scale, meet growing demand, and compete effectively on the world market.

As its technology moved towards commercialization, it became critical for Solaria to present a mature, solid face to the industry?one that could differentiate it from its competitors and attract investors, partners, media, and analysts.

Factor Design collaborated with Solaria’s leadership team to renew the company’s brand identity and establish an effective brand strategy and communications platform that centers on the maturity, diversity, and expertise of the team and their practical approach to problem solving.

The brand renewal has helped accelerate Solaria’s go-to-market timetable. The company has secured $50 million in funding along with a long-term cell supply agreement. Featured in Red Herring, The Wall Street Journal, and Forbes, Solaria has been recognized by partners and competitors alike for its technological achievement and focused communication.