Continuum, Inc. has announced plans to purchase Immediate Progress Corporation, publisher of Western Life and other magazines, for ＄375 million. Western Life, a regional magazine that has a monthly circulation of 2.3 million, was attractive to Continuum because of its high percentage of female readers, said Willis Savoy, a Coutinuum spokesperson.

"Continuum does not have a women's magazine and this one has a 72-percent female readership, so we're expanding into a new area," he stated.

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